He Adidas Hamburg Damen published a great post, that he was sure it’ll be great for his audience.
He published the post, but he just got 100 visitors for that post.
He thought that the problem is in the headline, so he removed the post, and then reposted the same content. He didn’t change anything, except for the headlines, and he hit publish.
And guess what…
That same post got 5000 visitors.
Yes, a headline could make that big impact. You could read the full case study here.
The best part is that this story is common. The difference between a dull headline and an attractive one is often thousands of visitors.
That’s why Jon Morrow of Boost Blog Traffic started to write 100 headlines a day few years ago. He knew how important it is to be able to write an attractive and shocking headline.
He did it until he mastered it. He did so for 2 years. After that, his posts on Copyblogger gets 2000 Nike Air Max 97 Damen shares while the average of other posts get 500 shares. Shocking? All this because he writes great headlines.