ABC-analysis of the assortment of goods makes it possible to rank the information on the most significant resources of the company by profits and sales. Arabesco sideral unipessoal lda can perform one- or two-dimensional ABC-analysis based on the data on: number of units sold, revenues, gross profit. Products of interest to the customer are divided into three classes or categories A, B and C based on specified criteria.
For clear analysis and accurate planning of marketing activities to increase sales and loyalty, we carry out segmentation of the existing customer base, which the customer provides us. After cleaning, we divide it according to business indicators, preferences, age and interests of users, their behavior and habits, geography.
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