Supermarket tips: seasonal campaigns for the month of January

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To start the year with good sales, a great idea could be to run seasonal campaigns in your supermarket. To do this, from the beginning you need to be aware of the opportunities of the month. It is very important that you already have contact with your client and are able to work on actions to maintain them throughout the year. A good idea for this is to create customer relationship actions, in addition to traditional offers. This type of action can certainly improve your results.

Find out how you can start the year off with full steam with the opportunities for the month of January! Seasonal campaigns to sell more in January When putting together your sales plan for the month of January, it is important to take some ws data  precautions. As it is a post-holiday month and also where many customers can travel, you need to pay attention to this. For example, if your store is located in coastal regions, the chances of having good traffic are high.




So you need to be prepared, with up-to-date stocks and good deeds. Stores that are not located in these regions tend to have less traffic and you also need to have different planning. 03/01 Super Saldão / Balance Sheet Starting the year with good offers is a great idea to attract lots of customers to your store. How about taking advantage of the products that are still left in stock after the end of the year to make a super sale? A good idea at this time is to bet on bundled sales. You can combine high-volume products with lower ones and encourage an increase in the average ticket in your store. You can also use your Customer Behavior Management software and identify the sectors that your customers consume most. After that, just create offers in these sectors to attract them to the store.

This beginning of the year is also a great opportunity for you to launch a loyalty program, if you don't already have one. For those who already have a program, this may be a good time to update their registration. And don't forget to pay attention to the promotions and discounts! 05/01 December inactive rescue  Due to seasonality, the month of December tends to attract a good number of customers to retail. Some of the reasons for this are the end of year festivities and the extra revenue from the thirteenth, for example. However, even so, some customers may end up not purchasing from you during the period. To start the year off right, rescuing these consumers is a great option.