Title: How to Bring Letters to the ideal for Email Marketing of a Game? [Print this page] Author: crisslyn Time: 2020-4-13 12:49 Title: How to Bring Letters to the ideal for Email Marketing of a Game? Do you want to increase the openness of letters and conversions in email marketing? Then A / B testing for you is a great way to quickly achieve the desired result.
It is believed that split testing is a complex tool that is used only to increase the conversion of a selling site. In fact, modern tools allow entrepreneurs and marketers to conduct testing simply and quickly. To use it to improve email marketing, you need to understand what the essence of the tool is. Explore A / B testing in detail and select ideas that are right for your case.
What is split testing in email marketing
You send 2 versions of the same letter to your subscribers. At the same time, segments of the target audience should be as similar as possible to each other. The ultimate goal is to figure out which option brings the best result and optimize the entire campaign.
In email marketing, A / B testing is divided into 2 main types:
Simple
You minimize the letter. For example, you want to check which topic motivates the discovery better. So, for example, a message with the subject “Important information inside” is sent to one segment of subscribers . To another - “Urgent open. Right now!". At the end of the test, a letter is sent to all subscribers with a topic that brought more discoveries. Mostly, email marketing is used to send the coupons to the user of an online business which could an affiliate business or a direct store.
Difficult
Here the letters are very different from each other. For example, other design templates are used, content, calls to action, buttons, and so on, change significantly. The task is to check which of the letters will bring more clicks (or other targeted actions).
How is A / B testing in email marketing
Most services for automatic mailing of letters provide the ability to test. You simply upload 2 letter options, indicate the number of recipients (for example, 1,000 people). The system selects subscribers and sends them messages. Based on the test result, the service automatically includes a letter that brought the best result in the main mailing list.
Graphically, it looks like this:
Use testing for different purposes. This tool allows you to literally bring letters to the ideal, depending on the characteristics of the target audience. With the help of split testing, check all possible elements: from the subject of letters to the color of the call to action button.
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There are so many tools and services available that can do the marketing for us. I have used many of them. But you know that I am not using any of them because I have organized my Email account. Well, I use a Gmail account and I did so many things to organize my email like creating folders. Creating folders is one of the biggest work that you can do for email marketing. Let me give you an explanation:
Why you take the plan of some tools and services? you can send the emails without using them. The main reason is to send the emails to specific categories of peoples or specific niche peoples. All the paid tools help us do the same thing.
But when I use those tools then I used to do only one work. The work is that after sending the emails, I collect the emails and create the folder of the specific types of peoples or their emails. Now, whenever I have to send the emails for marketing, I just filter those emails from the folder, and then I send the emails to those persons. You can also learn to create folders in Gmail on this page https://thetechvin.com/how-to-create-folders-in-gmail/ and then you can do the same thing.
Well, this is just an alternative, and I use this way because I always have the work of email marketing for a specific category. In the condition, if your work is to do the email marketing for your clients then you must need to have anyone paid tool. But your work can be done if you just want to do the email marketing of games. Just create the different folders for the different categories of games and filter the persons as their favorite category. Once it is done then just send the emails to the persons who like that type of game of which you want to do the marketing.
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