How to Bring Letters to the ideal for Email Marketing of a Game?

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Do you want to increase the openness of letters and conversions in email marketing? Then A / B testing for you is a great way to quickly achieve the desired result.

It is believed that split testing is a complex tool that is used only to increase the conversion of a selling site. In fact, modern tools allow entrepreneurs and marketers to conduct testing simply and quickly. To use it to improve email marketing, you need to understand what the essence of the tool is. Explore A / B testing in detail and select ideas that are right for your case.

What is split testing in email marketing
You send 2 versions of the same letter to your subscribers. At the same time, segments of the target audience should be as similar as possible to each other. The ultimate goal is to figure out which option brings the best result and optimize the entire campaign.

In email marketing, A / B testing is divided into 2 main types:

Simple
You minimize the letter. For example, you want to check which topic motivates the discovery better. So, for example, a message with the subject “Important information inside” is sent to one segment of subscribers . To another - “Urgent open. Right now!". At the end of the test, a letter is sent to all subscribers with a topic that brought more discoveries. Mostly, email marketing is used to send the coupons to the user of an online business which could an affiliate business or a direct store.

Difficult
Here the letters are very different from each other. For example, other design templates are used, content, calls to action, buttons, and so on, change significantly. The task is to check which of the letters will bring more clicks (or other targeted actions).

How is A / B testing in email marketing
Most services for automatic mailing of letters provide the ability to test. You simply upload 2 letter options, indicate the number of recipients (for example, 1,000 people). The system selects subscribers and sends them messages. Based on the test result, the service automatically includes a letter that brought the best result in the main mailing list.

Graphically, it looks like this:

Use testing for different purposes. This tool allows you to literally bring letters to the ideal, depending on the characteristics of the target audience. With the help of split testing, check all possible elements: from the subject of letters to the color of the call to action button.