When should I launch a loyalty program?

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Surely the question of when should I launch a customer loyalty program has already crossed your mind. This type of strategy has become increasingly popular, but you need to take it slow to put it into practice. Creating a loyalty program is not as simple as it seems and neither is any store that can put it into practice whenever they want. There are a series of factors that need to be reviewed so that you understand whether there is a real possibility of creating the program and boosting customer loyalty ! In this post, we will cover the main points that you should consider before launching a loyalty program in your company. Check out! What do you sell? The products sold by your business must be considered when formatting the loyalty program.

Most businesses have times of the year when the number of sales is higher. And, because of this, you need to check your company's highest revenue period and try to launch the program precisely during that period. However, you shouldn't plan the loyalty whatsapp number list   program only when the launch month arrives. Start assembling all the necessary structure at least two months in advance. Of course, this is just a suggestion to boost your store's registrations and sales.



Launching your program is a phase of great importance for the project and you should pay a lot of attention to it. If you decide to launch in another period, it is important that you create a good strategy to encourage registrations. This may involve choosing products, an action in the store or some type of promotion, for example. Know the size of your store Smaller stores usually need less time than large companies to launch the loyalty program.

The reason is simple: fewer issues to deal with and organize, fewer employees to train, fewer products to account for, fewer costs and much more time to prepare. Larger stores need to spend a few more hours on creating a customer loyalty program. The audience served is probably larger, so it requires more study time to define the prospects that will be targeted by the program and the dissemination strategy. Therefore, always remember to build the project in total harmony with your marketing department . The key to success is reaching the right people, with content, targeted actions and the right products. Give preference to more objective plans at the beginning It is essential to start developing your loyalty program long before putting it into practice.