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Title: Important business metrics to follow in the online shopping app development [Print this page]

Author: Natsha    Time: 2021-1-30 17:27
Title: Important business metrics to follow in the online shopping app development
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Author: Riven89    Time: 2024-5-30 18:04
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Author: sofia20    Time: 2024-8-21 16:35
In online shopping app development, tracking key business metrics is crucial for success. Key metrics include:

User Acquisition Cost (UAC): Measures the cost to acquire a new user, helping gauge marketing efficiency.
Customer Lifetime Value (CLV): Estimates the total revenue a customer will generate during their engagement, guiding investment in user retention.
Conversion Rate: Tracks the percentage of visitors who make a purchase, reflecting the app’s effectiveness in driving sales.
Average Order Value (AOV): Calculates the average spend per transaction, useful for assessing revenue potential.
Churn Rate: Indicates the percentage of users who stop using the app, highlighting areas for improvement in user satisfaction.
Daily/Monthly Active Users (DAU/MAU): Measures user engagement and retention over time.
Monitoring these metrics helps optimize app performance, enhance user experience, and drive growth.




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