至少Concave Brand Tracking最近的一份报告得出了这样的结论，该报告综合考虑了产品出现在屏幕上的时间、标志和品牌的可见度、产品的辨识度、观看者的数量和品牌的知名度等因素。传统电视广告的成本。 根据 Concave Brand Tracking 的数据，《怪奇物语》第三季中最受关注的 10 个品牌是：可口可乐、凯迪拉克、雪佛兰、卡西欧、7-11、夏普、阿迪达斯、宾得、锐步和汉堡王。 可口可乐的广告价值预计为150 万美元，是给那些愿意观看 Netflix 著名剧集第三季的观众留下最深刻印象的品牌。 最新一季的《怪奇物语》包含的内容比其他 Netflix 系列（例如《纸牌屋》、《夜魔侠》和《捍卫者联盟》）中的内容少一到三倍。 即便如此，该系列第三部的收视率创纪录，使其所寻求庇护的植入式广告的广告价值猛增。另一方面，就品牌知名度而言，本季最后一集处于领先地位。 没有哪个品牌花钱参加《怪奇物语 3》，但他们都受益于如此精彩的展示 尽管《怪奇物语》第三季的植入式广告绝对达到了天价水平，但事实是，Netflix 指出，出现在其中的品牌都没有这样做，因为它们欠下了商业支付协议。 Author: sexdollpartner Time: 2024-2-19 14:11
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