Expertise, Authority, and Trustworthiness (E-A-T) are key factors in Google's ranking system, and
SEOMoz says that websites must prioritize these elements. Google values content created by knowledgeable authors, backed by authoritative sources, and presented in a trustworthy manner.
To improve E-A-T, businesses should focus on publishing well-researched articles, citing reliable sources, and showcasing author credentials. SEOMoz says that as Google refines its algorithms, maintaining high E-A-T standards will be essential for long-term SEO success.