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The world of 3D architectural visualization rendering is evolving so fast, it’s hard to keep up! I’ve seen some amazing stuff coming out of Genense Studio https://www.genense.com/ —they’re really on the cutting edge. One trend that’s blowing up is the use of realistic materials and textures. Clients want to see how the light interacts with surfaces, so it’s all about getting those details right, like the grain of wood or the sheen of metal. Another cool trend is incorporating animated elements—think moving water in a pool or leaves rustling in the wind. It really brings static images to life and captures attention. Plus, the rise of virtual and augmented reality is allowing clients to step into their designs before they’re even built, which is a game-changer! So definitely look into those technologies; they’re making a big splash in the industry!
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