Important business metrics to follow in the online shopping app development

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sofia20

In online shopping app development, tracking key business metrics is crucial for success. Key metrics include:

User Acquisition Cost (UAC): Measures the cost to acquire a new user, helping gauge marketing efficiency.
Customer Lifetime Value (CLV): Estimates the total revenue a customer will generate during their engagement, guiding investment in user retention.
Conversion Rate: Tracks the percentage of visitors who make a purchase, reflecting the app’s effectiveness in driving sales.
Average Order Value (AOV): Calculates the average spend per transaction, useful for assessing revenue potential.
Churn Rate: Indicates the percentage of users who stop using the app, highlighting areas for improvement in user satisfaction.
Daily/Monthly Active Users (DAU/MAU): Measures user engagement and retention over time.
Monitoring these metrics helps optimize app performance, enhance user experience, and drive growth.