Digital mutations and advertising in 2023: what alternatives are there to con...

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2022 is ending with major environmental concerns. Your company must now juggle new ecological standards and economic constraints. Faced with the digital changes imposed by the government, how can you continue to broadcast your advertising messages to your target audience in 2023? In this article, find out why SMS marketing is the ideal solution to achieve this!
Digital mutations in 2023: what are the challenges for your company?
In order to establish your 2023 communication strategy, make sure you have anticipated the constraints you will have to face next year. Need a refresher? Here are 3 transformations to anticipate in the advertising sector.
The Oui Pub system or the limitation of paper advertising
The Oui Pub system appears to be a major challenge for advertisers. Launched on September 1, 2022, this experiment, planned for 3 years, invites consumers to affix a Oui Pub sticker to their mailboxes if they wish to continue receiving advertisements in paper format.
Implemented in 14 voluntary communities, the Oui Pub system aims to limit the ecological impact of advertising prints, which still represented nearly 900,000 tons of paper in 2019. The impact on your business? Significantly reduced visibility in the communities concerned . Alternative solutions to this advertising channel are therefore essential.

Towards the end of illuminated advertising displays?
Other digital changes to anticipate for 2023 include website development service the new provisions taken by the government regarding illuminated advertising displays. Indeed, the decree put in place since the beginning of October now requires the extinction of advertising panels from 1 a.m. to 6 a.m. This new legislation follows the numerous studies carried out on the harmful ecological impact of these advertising tools. When we know that some associations are even calling for their definitive extinction , it would be more than relevant to choose advertising methods that are as effective as they are environmentally friendly .




Google plans to remove third-party cookies
Finally, also prepare yourself for the disappearance of third-party cookies announced by Google . While they allowed to track the interests of Internet users and to show them suitable advertisements, Google has chosen to respond to requests for respect for confidentiality by planning their deactivation for 2024. Faced with the digital changes announced by Google, it is therefore imperative to move towards parallel advertising solutions.

SMS marketing, the ideal advertising solution to anticipate the digital changes expected in 202
Faced with these new challenges, an alternative solution has already proven itself with many companies: SMS marketing. An environmentally friendly advertising medium , SMS has a very low carbon footprint (0.014 g of CO2 for 1 SMS, compared to 306.6 g for 1 single paper leaflet). With its record opening rate , SMS marketing allows you to communicate about your offers while targeting a base of prospects likely to be interested in your products. In addition to being an ambitious alternative solution, SMS, thanks to in-store measurement, also allows you to measure the return on your campaign in store.

Faced with digital changes, Wellpack helps you reinvent yourself
Leader in local acquisition by SMS , Wellpack has a database of more than 33 million contacts . Partner of your influence, we select for you the most relevant consumers for your advertising campaigns. For an even more successful operation, we help you design the digital catalog that highlights your promotions. We then integrate it into the SMS sent to your target audience. Wellpack is the first SMS network to implement in-store measurement, thanks in particular to partnerships with Kairos Fire and Smart Traffik, major players in the field of measurement.

Wellpack is implementing a complementary solution in synergy with your marketing strategy. SMS marketing is already a must-have in 2022 and will be an essential part of media plans for the year 2023!