Marketcall: HVAC Guide and a Winning Pay Per Call + Google Ads Campaign

Stevyamda

Introduction to the HVAC Industry and Its Seasonality​The HVAC (Heating, Ventilation, and Air Conditioning) industry is an essential part of the home services sector, offering vital services such as installation, maintenance, and repair of heating and cooling systems. The demand for HVAC services is closely tied to seasonal weather patterns, with heightened demand in the summer and winter months. During summer, air conditioning services are in high demand, while the winter months see an uptick in heating system repairs and installations. Due to this seasonality, HVAC businesses often experience a surge in service requests during peak temperature seasons, making this industry highly responsive to strategic lead generation efforts.
HVAC Offer with Marketcall​Marketcall offers a competitive Pay Per Call model for the HVAC industry, allowing affiliates to generate revenue by driving phone calls from potential customers seeking HVAC services.

• Payout Range: Marketcall’s HVAC Pay Per Call campaign offers payouts ranging from $20 to $100 per call, depending on the location and the duration of the call. Calls must last between 90 to 120 seconds to qualify for a payout.
• Geographical Variance: Payouts vary based on geographical locations, ensuring that affiliates are rewarded for targeting high-value regions.
  

Madebowm

I see it's been a while since this thread was active, but I wanted to ask—has anyone recently tested smart bidding strategies with Pay Per Call campaigns on Google Ads, especially for seasonal offers like HVAC services? I’m curious if Maximize Conversions or Target CPA still work well in this niche or if manual bidding gives better control, especially during peak months.

Dynlingan

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