Learn about the profile of the Peruvian consumer and their expectations regar...

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The behaviors and purchasing habits of Peruvians have changed in recent years. Taking into consideration the pandemic due to covid-19, the war between Russia and Ukraine< was added. a i=6>, international scenarios that generated an impact on the world economy. Against this backdrop, Cyber ​​Wow 2023 presents great challenges for consumers.

Inflationary situation and its impact on Cyber ​​Wow 2023
The high inflation rates in Peru and Telegram Number Data the rest of the world do not stop. Currently, buyers see their purchasing capacity reduced due to the marked growth in prices. According to the most recent research carried out by Ipsos, it is evident that 64% of Peruvian consumers seek to spend as much as possible. take place in 2023.

To Alejandra Gallegos, who is Head Commercial of Openpay Perú by BBVA, explains that the representation of the population is extremely high. “Inflation in our country has reached a figure of 8.40% until the end of March.


What will consumer spending be like at Cyber ​​Wow 2023?
The consumer is thinking about how to spend more intelligently. So you will expect brands to offer you more value for the money you invest in products or services. The online ‘shopper’ is constantly looking for information, offers and opportunities.



Peruvians have become bargain hunters. It is a situation that is due to the fact that 87% of these consider that prices are going to rise in the remainder of the year, being more conservative at the same time. instant acquire products or services. In addition, they seek to inform themselves about the options that provide a satisfactory quality-price ratio, opting for channels of a traditional and reducing the modern ones.

Shopping experience through digital payments

By the end of 2022, Latin America dramatically reduced cash utilization by 36%, With this, credit cards became the most practical means of electronic payment on the continent, with a representation that covers the < a i=6>50% of electronic commerce; Likewise, 20% of payments are made from a point of sale. “Cash will continue to plummet in Latam, making us a region with ample potential for the growth of digital payments,” says the expert.