The job of a technical copywriter is kind of

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Like mixing oil and water. They have to mix two ingredients that don’t want to blend: technical messaging and persuasive writing. Technical writers need to take pages of technical jargon and create clear, concise and easy to follow copy that customers will easily understandSolid knowledge of how to optimise conversion rates and the user experience is essential. Metrics experience. Knowing how to handle and interpret stats is vital for measurability. SEO knowledge. An SEO copywriter will have a good grasp of keywords and keyphrases and the inner workings of Google.
And they do have a sliiight tendency to make up facts and figures, just to make you happy. The truth is that you probably won’t be hiring your very own AI copywriter in the future. (Although at least you could count on them not to microwave socks in the office kitchen.

The rules of social media really aren’t all that dissimilar to [url= https://bcellphonelist.com/usa-mobile-database/]USA Phone Number List[/url] the rules of social etiquette. If you avoid the ‘naughty list’ you’ll be on track for success. Here are the three main rules you should follow religiously: RULE 1: TREAT OTHERS AS YOU’D HAVE THEM TREAT YOU Think about these three scenarios Santa: Would you engage with a Twitter, Facebook, Linkedin (or any other social media platform) profile that’s riddled with self-promotional content and zip all else? Or a profile which pumps out content about anything and everything under the sun – from diaper-buying tips and shaving cream brands to Brexit news and philosophical rants? Would you respond eagerly to automated Twitter DMs or clearly copied & pasted Linkedin messages that have been sent out to a million and one other prospects, without an ounce of personalization? No, I suppose I wouldn’t Konrad.

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I beg to differ. Content is NOT King. It’s more like… bling. It’s the shiny armour – or slick suit – that first grabs your prospect’s attention, attracts them to you and makes you look and sound the part. But underneath that sparkly exterior there must be real substance. Because VALUE is King. Your core offering. The strength of your brand. Your USP is King. The purpose of content is to bring people to you, so that you can offer them something amazing. They don’t buy from you because you have nicely-written articles and pretty-looking infographics. Your content pulls them in, towards rock solid value and a brand they trust and can relate to.  Without that, your content is kind of pointless. A waste of time. You can wrap a turd in pretty paper. But it’s still a turd. Without real value at the end of your content funnel, it’s all just empty words and fancy frills. And if your content strategy isn’t working for you, perhaps it’s time to dig a little deeper, strip back to the essentials and work on your brand strategy first.