How will redesigning a website into Webflow affect SEO?

Stevyamda

I have a client who is considering having their entire website redesigned and rebuilt in Webflow. Currently they’re using Contentful and Gatsby and hosting on their own server. Maintaining their SEO ranking is a big concern for them. When they switched to Contentful/Gatsby their SEO ranking took a huge hit, and we’re hoping to minimize how SEO is affected should they choose to move forward with a Webflow redesign.

Has anyone else had a similar experience? How did you minimize SEO rankings being affected negatively?

Stevyamda

One thing that helped me keep rankings steady during a Webflow redesign was setting up proper 301 redirects for old URLs to their new versions. Also, keeping H1s, title tags, and meta descriptions consistent made a big difference. I worked with www.improvemarketing.co.uk for SEO, and they emphasized the importance of internal linking and matching content structure.