Why is keyword research important for a flight website’s SEO?

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Keyword research helps identify what potential customers are searching for, such as “flights to Dubai under $400.” By targeting high-intent, low-competition keywords, you attract more qualified traffic. Tools like Google Keyword Planner or Ahrefs can guide your strategy. Include keywords naturally in titles, URLs, content, and alt text. Don’t overlook long-tail keywords like “best Filghts from NYC to Tokyo in April,” which convert better. Regularly updating your keyword strategy based on travel trends and search volume keeps your site competitive in flight search rankings.