Has anyone run a successful casino CPI campaign recently?

ms1106

Leverages “casino CPI campaign” and invites recent case studies or shared experiences, which drives authentic conversation and relevance.

jack3020

1. Ultra-Targeted Geo & Segment Selection
One seasoned mobile marketer focused exclusively on Tier 1 markets (US, Canada, UK) and then layered in high-value segments—sports-betting enthusiasts and frequent casino app users. This narrowed approach drove install quality up by 35%, while average CPI hovered at a competitive $2.20.

2. Creative Variations & A/B Testing
They rotated five distinct ad variations—featuring dynamic banners with live-odds tickers, short gameplay clips, and clear call-to-actions (“Play Free Slots Now”). By swapping underperformers bi-weekly and scaling winners, click-through rates jumped from 1.8% to 3.2% in three weeks.

3. Real-Time Bid Optimization on 7Search PPC
Using 7Search PPC’s self-serve platform, they set aggressive day-parting rules—bidding higher during prime evening hours (6 PM to 12 AM local time) and throttling back on weekends when CPIs spiked. The network’s robust fraud filters and transparent reporting surfaced the top 3 traffic sources, allowing them to reallocate 40% of spend into high-conversion placements.

4. Post-Install Engagement & LTV Focus
Rather than chasing installs alone, they tracked Day 1 and Day 7 retention. By integrating push-notification templates via the casino’s SDK, they nudged new users with daily free spins and VIP bonus offers, lifting Day 7 retention from 18% to 27%. This improved overall ROI by 22%, turning a break-even CPI campaign into a profitable growth driver.

5. Continuous Learning Loop
Every week, campaign data was exported from 7Search PPC’s dashboard and cross-referenced with internal LTV metrics. Creative insights were fed back into ad design, and underperforming geos were paused immediately.

Key Takeaway:
Yes—when you combine ultra-targeting, creative A/B testing, and smart bid rules on a specialized CPI network like 7Search PPC, casino campaigns can thrive. Consistently monitor both install and post-install metrics, optimize in real time, and you’ll see sustained ROI improvements.

jack3020

1. Ultra-Targeted Geo & Segment Selection
One seasoned mobile marketer focused exclusively on Tier 1 markets (US, Canada, UK) and then layered in high-value segments—sports-betting enthusiasts and frequent casino app users. This narrowed approach drove install quality up by 35%, while average CPI hovered at a competitive $2.20.

2. Creative Variations & A/B Testing
They rotated five distinct ad variations—featuring dynamic banners with live-odds tickers, short gameplay clips, and clear call-to-actions (“Play Free Slots Now”). By swapping underperformers bi-weekly and scaling winners, click-through rates jumped from 1.8% to 3.2% in three weeks.

3. Real-Time Bid Optimization on 7Search PPC
Using 7Search PPC’s self-serve platform, they set aggressive day-parting rules—bidding higher during prime evening hours (6 PM to 12 AM local time) and throttling back on weekends when CPIs spiked. The network’s robust fraud filters and transparent reporting surfaced the top 3 traffic sources, allowing them to reallocate 40% of spend into high-conversion placements.

4. Post-Install Engagement & LTV Focus
Rather than chasing installs alone, they tracked Day 1 and Day 7 retention. By integrating push-notification templates via the casino’s SDK, they nudged new users with daily free spins and VIP bonus offers—lifting Day 7 retention from 18% to 27%. This improved overall ROI by 22%, turning a break-even CPI campaign into a profitable growth driver.

5. Continuous Learning Loop
Every week, campaign data was exported from 7Search PPC’s dashboard and cross-referenced with internal LTV metrics. Creative insights were fed back into ad design, and underperforming geos were paused immediately.

Key Takeaway:
Yes—when you combine ultra-targeting, creative A/B testing, and smart bid rules on a specialized CPI network like 7Search PPC, casino campaigns can thrive. Consistently monitor both install and post-install metrics, optimize in real time, and you’ll see sustained ROI improvements.