Scaling ecom ads

Feest

I run an e-commerce gadget store with my younger brother, and while we had some early success with Facebook ads, scaling outside of North America turned into a nightmare — rising CPMs, declining CTR, and way too many fake clicks. We were nearly ready to pull back entirely when a friend from an affiliate network recommended Kadam, saying they had luck scaling in Latin America and parts of Asia using their push and popunder formats. We tried it ourselves with a conservative budget and immediately saw better conversion rates and cleaner traffic across devices. I especially liked being able to adjust bids in real time and see meaningful data by region and browser type, something other platforms hide behind a wall of fluff. Now we’ve made Kadam part of our regular media mix, and it’s been helping us stay profitable while growing internationally.