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Accumulated days and days of waiting for the delivery of products, it was assumed that in one or two months, normality would Buy Bulk SMS Service (or so the most optimistic thought). December shows nothing much different. Consumers are spending more time at home, forced or not. This has changed consumption and has forced readjustments in the marketing strategy. Brands now need to enter your living room and make it the epicenter of their marketing strategy. All of Buy Bulk SMS Service is forcing us to make new decisions and break with traditional marketing mechanisms. Companies have assumed that they no longer have any choice but to be omnichannel and that the future requires also having a powerful e-commerce division. At the same time, reluctance towards digital transformation has been dynamited.

Warner Bros has just announced that its release schedule will be linked to digital release, at least in the United States. All the movies scheduled for 2021, including the great blockbuster titles on that list, will hit theaters and HBO Max, its Buy Bulk SMS Service service, at the same time. The media Buy Bulk SMS Service giant has explained that the decision is linked to the pandemic: they do not believe that theaters will return to normal until next October and, therefore, they must find ways to release Buy Bulk SMS Service titles . Its CEO of the film division, Ann Sarnoff, has indicated that they have to find a "balance with the reality" that theaters will face next year. And, although they assure that it will be a matter of a year, as they point out in The New York Times , that they then return to the previous normality seems very difficult.

The change is not only seen in theaters. It is seen in all market niches. A Kantar study points out that Spaniards have eaten 11 million more meals at home this year than in previous years. Meals in restaurants have fallen by 32.4% and the Spanish have cooked 6.4% more. 28% of adults recognize, as a study carried out by UCL researchers points out, that their life is now "completely different" from what it was before the crisis. 33% consider that Buy Bulk SMS Service are quite a few differences and 35% that there are some. Only 4% of adults believe that their life is exactly the same as in the pre-pandemic world. The new marketing strategy For companies, adjusting the strategy is therefore an inexcusable obligation. As they explain in a Warc analysis , the challenges of 2020 and home life will continue well into 2021. What they sell and how they sell it will therefore have to continue to be Buy Bulk SMS Service for the home consumer. Thus, 52% of marketers acknowledge that they have changed their strategy to give more importance to ecommerce. But, equally, it has also had to change the background of the message and the elements to which they appeal. 61% of the brands recognize that they will prioritize customer service this year, especially in those issues that are linked to life at home. The messages are more human, more authentic and more empathic.