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It’s actually becoming a vital part of the process, especially when it comes to community engagement and investor presentations. I’ve seen amazing work from Genense Studio https://www.genense.com/ . Their 3D architectural visualization and rendering helps planners and developers show exactly how a project fits into an existing urban landscape. You can simulate pedestrian views, traffic flows, lighting effects—real context that’s hard to communicate otherwise. It helps stakeholders visualize not just the structure, but the environment and lifestyle around it. And that makes buy-in a lot easier.
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